About: “Lula” means “easy” in Zulu. That in itself is why our company started. We, like our customers; are parents. As parents, we are faced with so many challenges. Our products are designed simply to make a parents life just a little easier. So when it comes to getting your kids in and out of the car and dealing with tangled straps, missing buckles, and tired babies, we say STOP THE MADNESS!