Blogging is always the easy part for the most part, pitching is the struggle and getting no’s and no res-ponders to reply and say yes! Weither you’re new blogger or not challenges always arise making PRing difficult in most cases. It’s really all about the pitch, media kit and content. Stats don’t matter really after 15,000 UMV. Once you’re past that point blogging is a million times easier!
Pitching Made Easy
Making the pitch/resume letter to send off to companies. Keep it under a page, mine is half a page. Keep it simple and down to the point. Don’t babble these companies & reps get pitched hundreds of times a day. If you take up to much of their time you will be passed up. Keep your bio out your pitch thats for your media kit. Just add why you like to work with the company & how it will benefit them. Then add stats if they’re over 5K UMV. If your followers and stats are to low keep it out the pitch and replace it with some simple rules how you run your reviews/giveaway. But like I said keep that letter short and sweet. Also add your home address & Phone number in your pitch in you signature it helps a lot.
Media Kit this is the most special thing your blog will own, it helps companies and reps say yes besides the pitch letter. This area you add your bio, email address, stats, how your review/giveaways run, how much you charge for sponsoring or add space and so on. This is the place to write the novel but also keep it to the point. Like stated above you want them to say yes not skip you. Even though your stats are low, most companies will ask you over and over this will give them a special area to find all details they care about most.
Lists, email leads, blog surfing that are found on other blogs, this may or may not be good for you and your blog. While many bloggers do contact these companies, not every blogger gets a yes. Yes they may be flooded with pitches, but every new’b blogger needs to start somewhere. I know of loads of bloggers who have created their fun lists, luckily most of them are sharing different leads so that helps. This is all up to you, but they all benefited me when I need some fillers!!
Pitching for things you need only, it’s for the consumer?! This is one that is highly talked about in groups, bloggers getting bashed for thinking outside the box. Last time I checked review blogs are for consumers not YOU. Consumers go to your blog to find reviews before purchases. Not to HELP you on your purchases, that’s not a review blog. Those huge giant review blogs out there review everything, they want readers and consumers coming back to their blog. Yes while its fun getting items you NEED, but always remember it’s NOT what consumer or reader may need. As someone who is a multi blogger and reviews items I need and what readers need, I have more people returning to my blog for reviews. Also when you post your reviews don’t write novels, it’s not about you, it’s about the product and the purchase, last thing you need is the consumer going to another blog and wasting time in the store longer when in a rush because you wrote thousand words and never mentions the product in details.
Remembering some good points. Blogging isn’t easy and it takes time and hours, you want the reviews to look good for the consumers and the companies. Even though you are a new blogger, it doesn’t hurt to try, if you don’t your blog will never get out their and you need it to if you decide to do this 5 years later. If a company doesn’t respond re pitch them in two weeks or if they say later create a folder in your email folder lists for re pitching later. Just because you are new or your stats are low doesn’t mean anything at all, thats just an excuse. You need to start somewhere right?
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