I know I get tired of sending out email every night and waiting patiently for your response, that may or may not happen.. I know lots of bloggers nowadays that pitch as we do, and our emails get hidden with others. Plus the other factors email going to spam, email doesn’t get read, you hear from the companies months away, pitching is always a hard job and you need to be very patient.. After blogging for 3 years now, I learned what companies want to see, and only care about hearing or reading. If your pitch is over a page long or a full page your going to get passed up, unless no one pitched them that day. I know a lot of companies work with PR firms now, to handle this, then your pitch really gets shuffled around and then getting that initial yes can be longer then expected right…
I know keeping your pitch straight to the point is the best. 3 or less links in your pitch is better, plus Google wont spam it as much.. Always do like your URL, one to Media Kit and then one freebie. Then share some your stats, if they are still low, then share other things about you and your blog. But remember to keep the BIO in your media section and out of your pitch, companies get pitched all day and night, they will pass it up if they have to read about you and your family before the important stuff… Save it for the media section with your stats, pictures, policy’s and so on..
There is a lot of things companies always ask and a lot of the time.. Whats your policy on negative reviews, turnaround time, how long you been doing this, about your giveaways, and they LOVE to learn about you!!
Now when it comes to pitching through the phone instead will make you understand more then short and simple is the best, and sharing whats important then what isn’t.. I get about 5 phone calls a week now, some on weekends too. At first I was worried like many others that I wont do good and they will skip me. So I created a simple step by step on how to answer to a pitch and how to pitch and what is the key points they want to hear.. These phone call pitching & More will get easier the more you do, and will learn what matters and doesn’t then you will know whats best to put in a email pitch.. The longest phone call I had last week was 45 minutes, most are 30 and under, sometimes they do get long when the company talks about them, products, testimonials they gotten and so forth.. But most that is listening and no talking!
When they pitch you: This one is also easy. They will do most the work for you, you just fill in the blanks. Which I love doing the most they are much like the bottom ones in answering the questions the commonly ask..
When you call them: When you call the company this can get a little hard sometimes, every company is different and every person can be in good or bad mood.. Just remember to keep it short and simple and right to the point..
When They answer, say hello, I representing my blog and would love to work with your company on product reviewing. Pause and if they say something (most time do) they will ask you what your into.. Then when your finished they will ask you questions about your blog, stats, niche, readers, how long you been blogging and so forth, by then it will get much easier! Then it will be like those forms you fill out in doctors office sort of thing.. Which I love doing anyways!
What do say when they call after your email pitch: These ones are much easier, this one is most about listening to the company and what they have to say and what to respond back with.. Most the time your email pitch gives them all the answers they need.. I had 2 today and the main things they ask you is thing not in your pitch and then your policy’s.. I get the whole negative review question most the time.. How long tell review is up, and so forth… They also ask simple questions about your readers and niche..
So when you answer the phone ( most time I can tell its PR related because of the zip code) the company will introduce themselves, and ask you questions, and simply just answer them as you go along… Then usually in the end you will tell it’s almost over, cause they will talk and talk about the company and about them.. Thats your cue when the worst is over. Yes it can be worry some and awkward, but they are as much as you are so remember that, and always they love listening about you, this helps get your yes!
Like said above these will get easier and soon enough after practice and learning you will be a pro. After 2 weeks I learned pretty well enough what they care about the most.. I have answered and pitched everywhere. Side of road, kids in car, at home with kids being crazy, in a store, I tend to find these situations easier on your worried about anything kind of thing, cause your side tracked.. Always remember talk about you (but not to much), your blog (how long, how many reviews, your niche, readers, stats when asked or don’t forget), Always ask about a giveaway or mention about it…