Leading Lady: The year was 1939, and a young, soon-to-be-entrepreneur named Frank Farino had just found out that the Cleveland bra company that he worked for was closing its doors. Little did he know at the time that this temporary setback was actually a blessing in disguise. “When one door closes, another one opens,” as the saying goes. A second bit of divine providence came in the form of the “severance package” that Frank received from his former employers. In lieu of the vacation pay he was owed, instead, Frank was given two well-used, but entirely serviceable, sewing machines, along with four sales accounts and the tidy sum of $240. So, suddenly out of a job but equipped with two sewing machines, some business contacts, and a bit of cash, Frank decided that the best way to re-join the ranks of the gainfully employed was to do what he knew best: make bras and sell bras. The challenges, and subsequent triumphs, didn’t end there. It was the early 40’s, after all, and the war was on. Rationing was in full effect in the U.S., as the country conserved virtually everything in order to support the war effort. This led to a shortage of the raw materials used to manufacture intimate apparel. So, how would Frank keep his fledgling company afloat without product to sell?
- Cotton/Spandex for a soft, comfortable fit
- Full coverage
- Front closure for ease in dressing
- Designed to fit a range of cup sizes
- Latex free
For Nursing Moms
- Unfastens and stretches aside for easy nursing
- Securely holds a nursing pad in place
This is a very comfy bra. I love the whole front strap idea. Very helpful with public feedings. Also works with just about every nursing shirt I have! The one thing I would suggest is to get one size higher then your normal bra size. Its a bit on the tight side, though you need that for keeping those things into place. They have huge variety of styles and sizes just to make nursing a little easier, its not a easy task. Company has sweet CS and they ship very quickly upon buying. I have a huge issues with bra’s with keeping the straps from falling, its nice to have a break from it, and not worrying about it every 5 seconds. They have very well made bra’s and very stylish ones!
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