Mod Review

mod. by C. Decor is a mother and daughter owned business created by Jeannie Cheatham and Amber Clay. An avid photo enthusiast, Amber was searching for a new camera strap.  All she found were low quality straps in limited basic styles and colors.  She set out to create her own strap cover using her existing strap as the base.  Choosing stylish fabrics in vibrant colors and textures, she began sewing on her grandmother’s old sewing machine with Jeannie’s help.  The idea for a business was taking form. Originally Jeannie and Amber planned to offer their camera strap covers to a local camera store, on a consignment basis.   Soon they were contacted by an independent sales representative who had seen their products.  He took their creations to other camera stores and found strong interest and enthusiasm. Jeannie and Amber soon came to realize that the product photographers wanted was not simply a camera strap cover but a high quality, durable, and stylish camera strap.  They began their search for a manufacturer.  They were strong in their conviction that they wanted their product manufactured in the USA. Continue reading “Mod Review” »