A legendary innovator and a tireless entrepreneur, Miss Elizabeth Arden established the American beauty industry a century ago. Born Florence Nightingale Graham, she traveled from rural Canada to New York City, where she opened the first Red Door salon on Fifth Avenue in 1910. Elizabeth Arden’s fundamental belief was that beauty should not be a veneer of makeup, but an intelligent cooperation between science and nature in order to develop a woman’s finest natural assets. She lived by her mantra, “To be beautiful and natural is the birthright of every woman.” Miss Arden created skin care products that benefited, not masked, the skin. She not only promoted her concept of Total Beauty, including diligent skincare, nutrition and fitness, but lived it prudently as she persistently sought to bring a scientific approach to skincare formulations. Miss Arden was uncompromising in her vision to create the new and absolute best products, packaging and services that women not only needed, but desired; whether it was the cult-classic Eight Hour Cream, her legendary Blue Grass fragrance, or a bold red lipstick to coordinate with the uniforms of the women serving in the armed forces during World War II. Elizabeth Arden’s list of beauty innovations is long. She was the first to introduce eye makeup to the women of America and pioneered the creation of the “makeover.” With the launch of Arden Skin Tonic, the company became the first to incorporate its founder’s name into a product name. Miss Arden developed the first travel-size beauty products, and was the first in the cosmetics business to train and send out a team of traveling demonstrators and saleswomen. By the 1930s, Miss Arden had opened Red Door salons in the majority of the fashion capitals around the globe, and proudly acknowledged her accomplishments by proclaiming that there were only three American names known in every corner of the globe: Singer Sewing Machines, Coca-Cola and Elizabeth Arden. Through it all, Miss Arden created both an empire and a new industry. Her entrepreneurial spirit and commitment to innovation, quality and excellence remain the soul of the company today. Find them on Facebook and Twitter!
5th avenue Eau de Parfum Spray, 2.5 fl. oz.: A sparkling, sheer floral with subtle warmth and richness. A contemporary American classic.
- Top Notes: Lilac, Linden Blossom, Dewy Magnolia, Muguet, Exotic Mandarin and Bergamot
- Middle Notes: Rare Rose Bulgarian, Violet, Ylang-Ylang, Jasmine, Indian Tuberose, Peach, Clove, and Nutmeg
- Base Notes: Amber, Tibetan Musk, Sandalwood, Iris, and Vanilla
I love this perfume so much. I usually use the Tiffany &co. Perfume cause my name is Tiffany. So I thought to try something different! I love the smell of this perfume. I hardly get to use it much because my husband is sensitive to smells. So I used this last night on our 4 Year anniversary at Ruths Chris dinner. He never said anything about how strong it is. Yey I finally can wear some good smelling perfume for once and not have to hear him deny it. There is alot in this bottle and I can pull a few months off this bottle. I wear it when I go out in the evening. It just smells so good I cant get over the smell! The bottle looks so pretty to and its long so it wont take up much space and you can even throw it into a makeup bag too! The cap is pretty durable and wont come off without force! The bottle is pretty thick so it would handle a carpet drop only! It sits by my computer so when I am in need of some great smelling I can use it!